Navigating Content Saturation and the Critical Need for Authenticity | Shik Shak Shook Ones
In the season 1 finale of Shik Shak Shook Ones, hosts Deana and Danny are joined by distinguished journalist Menna Shanab, the music editor at YUNG MENA. They delve into content saturation in the music industry, particularly focusing on how it's affecting listeners' perceptions and emotional connections to music in the age of social media. Menna shares her unique journey as an Egyptian-American living in Cairo and her deep connections with the underground music scene. The discussion also covers the growth of the MENA music industry, the potential pitfalls of rapid expansion, and the critical need for authenticity. They explore the role of bands and live music in reconnecting listeners with the human element of music creation. Finally, the episode highlights the importance of giving back to local music scenes and investing in sustainable infrastructure for artists.
Menna Shanab is an Ivy League-educated researcher who tells compelling stories of the Middle East to a global audience and synthesizes cultural narratives with market intelligence. Her narrative flair and research acumen have seen her bylines in leading online publications, resonating with a diverse, global audience. She is also the music editor of YUNG MENA.
Connect with 👉 Menna
Theme Music 👉 Sleiman Damien
Hosted by: Deana Soni & Danny Hajjar
Deana is a dedicated presenter and journalist with a special focus on highlighting the cultural richness of the MENA region and fostering a deeper understanding of the diverse voices within the community. In 2020, she launched the UK's first Arabic and North African radio show, which showcased and platformed talented artists from the regions and diaspora, before creating her new platform, WASTA, in 2024. Additionally, she was the official host for the Assassin's Creed Mirage podcast, which explored medieval Iraq and its rich history. Deana also created the viral show Musconceptions, which debunked myths about Islam through comedy and garnered over 10 million views on social media.
Danny Hajjar is a music journalist based in Washington, DC writing about the emerging Arabic music scene and the new wave of artists from the Middle East, North Africa, and its diaspora communities. He runs the award-winning digital zine Sa’alouni El Nas, highlighting trends in the Arabic scene, profiling artists, and reviewing music.
Shik Shak Shook Ones
From Beirut to Cairo and Dubai to Casablanca, hosts Deana Hassanein Soni and Danny Hajjar are diving into the hottest topics in music coming from the Middle East, North Africa, and its global diaspora communities. Join them for spicy and unfiltered perspectives, exclusive interviews, heated debates, and in-depth insider perspectives putting the MENA music scene in context. Whether you're a music enthusiast or just curious about the MENA region's vibrant music, Shik Shak Shook Ones is your backstage pass to this exciting scene.
