afikra is a pioneering global media and educational platform that evolved from a grassroots movement into a leading engine that fuels intellect and cultural understanding of the Arab world.

Reframe the Arab World

Reframe the Arab World

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The afikra podcast network

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Testimonials

Testimonials

Collaborating with Sowt's producers on the Lana podcast was a pleasure. They were instrumental in keeping the project on track, ensuring an efficient process at every stage. The team promptly translated the Arabic-language scripts into English, allowing our US-based team to review and approve the content. They were adept at booking compelling guests and tailoring the editorial content to resonate with our audiences. Their dedication and expertise played a significant role in the success of our podcast.

Japhet Weeks, Director of Innovation, Doha Debates

SOWT's commitment to our project helped transform our written word into a spoken one, with their team's support and patience highly appreciated given the unpredictability of our industry.

Founder, Arab News

At Bank al Etihad, we're dedicated to empowering our community with financial knowledge. Working with Sowt on our financial literacy podcast has been a great experience. Their storytelling skills have helped us make complex topics easy to understand and relevant to our audience. Together, we're helping people take control of their financial futures, and we're excited to keep moving forward.

Founder, Bank Al Etihad

The SOWT team is a pleasure to work with. They have been a valued partner of XP Music Futures, supporting artists of the region and providing an added voice on their platform.

Founder, XP Music

Sowt brought a level of professionalism and cultural sensitivity to our production that was unmatched. Their deep understanding of the Arab world and their ability to connect with audiences across the region made them the perfect partner for our content strategy. We couldn't have asked for a better team.

Head of Content, Qatar Creates

Working with Sowt has been an absolute pleasure from start to finish. Their team demonstrated an exceptional grasp of our brand values and translated them seamlessly into compelling audio content. The production quality exceeded our expectations, and the engagement from our audience speaks for itself.

Communications Director, Louvre Abu Dhabi

The afikra podcast network

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Achieve
Your Goals

Supercharge your fitness, weight, steps, focus, and healthy routines.

Fitness

Challenge
Your Friends

Level up your healthy habits - with a little help from your friends.

Yoga

Track
Your Progress

Monitor your journey and celebrate every milestone along the way.

Running

Build
Better Habits

Create sustainable routines that stick and transform your lifestyle.

Meditation

Share
Your Journey

Capture your moments to savor the experience and inspire others.

Outdoor
Stats Section with Stacking Animation

A few numbers behind the insights we deliver

These numbers are more than just milestones. They represent the strength of our connections, the consistency of our work, and the real-world impact we help create for you.

300+
We've successfully delivered more than 300 research projects around the world — and counting.
40+
From global brands to growing startups, more than 40 clients have partnered with us.
55+
Our network spans over 55 countries worldwide.
Afiqra podcast network

The afikra podcast network started off with our flagship series, The afikra Podcast, and grew to a collection with a variety of podcast series that zoom further in on disciplines including music, film, TV, theater, literature, food culture, design and more, some of which are in collaboration with institutions that are helping shape the culture and future narratives of the Arab world.

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Daftar: Beginnings

Afikra’s First Book

Celebrating 11 years of fostering global curiosity and understanding about the Arab world, afikra has published its first book “Daftar: Beginnings“ with Kaph Books. It is the inaugural print edition of daftar, which began as a journal and developed into a quarterly online platform featuring essays and interviews on the region's histories and cultures.

Learn more
daftar.afikra.com

Meet Our Community

Each monthly newsletter features a Q&A with someone from our local diaspora. It’s a small way to get to know our community and discover the interesting things they’re reading, watching or listening to.

Check out our community events and stay in the loop: @afikra_community

THIS IS NOT A WATERMELON PODCAST

A Resurgent Nahda: The Arab Exhibitions in Mandate Jerusalem | Nadi Abusaada

We go back to 1931, when Palestinian journalist Issa El-Issa visited Paris' Colonial Exhibition and discovered Palestinian pavilions had been co-opted by British and Zionist organizers. This experience led the journalist to organize an Arab Exhibition in Palestine in 1933.

Hwar AlMadar Podcast

Hwar AlMadar, is a live podcast series that is part of The Diriyah Biennale Foundation Public Programs, and powered by Afikra, featuring leading experts from institutions around the world that contributed to Al Madar in the Islamic Arts Biennale 2025 in Jeddah. AlMadar (“The Orbit”) showcases objects that embody centuries of knowledge, masterful craftsmanship, and the spirit of cultural exchange.

Featured
Islamic Travelers and Astronomers | الرحالة والفلكيون المسلمون
European Collections of Islamic Art | المجموعات الأوروبية للفن الإسلامي (Copy)
Islamic Design Then and Now | التصميم الإسلامي: بين الحاضر والماضي

afikra Podcast Network

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Attention Music Lovers and Teachers!

We're thrilled to introduce "Arabic Melodies in Harmony," a culturally enriching project that provides accessible music resources for middle school and high school choirs and teachers worldwide.

Get the Lessons

Global Youth Academy

Apply to join the afikra leadership program designed for high school students with a deep interest in the Arab world. Learn about our past and present, and help shape this region’s future.

Learn more

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