The Voice Note Chef Kareem Shuhaibar [Matbakh]
The VoiceNote Chef tells us about about transforming childhood memories into viral recipes, capturing his mom’s unique voice in voicenote form, and cooking to ease homesick hearts around the world. We discover how the account took off, how its changed his relationship with his mom, and his favourite videos to date. We also discuss the importance of authenticity, the various aspects of content creation, and how Kareem stays true to no-frills and simple cooking.
Kareem, better known as The VoiceNote Chef, is a New York based Lebanese-Kuwaiti content creator. Kareem launched his now viral platform in April 2020 when he was feeling homesick due to the global pandemic. Now, together with his mom, Kareem creates viral recipe videos that feature audio instructions from his mom in voicenote form. Before launching his viral platform, Kareem worked in advertising.
About Matbakh
Matbakh is a conversation series that focuses on food and drink of the Arab world. The series will be held with food practitioners who study how food and the kitchen have evolved over time in the Arab world. The guests will be discussing the history of food and what its future might be, in addition to a specific recipe or ingredient that reveals interesting and unique information about the history of the Arab world. Guests will be chefs, food critics, food writers, historians, and academics. Following the interview, there is a moderated town-hall-style Q&A with questions coming from the live virtual audience on Zoom.
